FREE MARKETING MATERIAL
Check out our selection of free posters, brochures and flyers to help you sell your products.
How to use AI to grow your salon
Chances are, you’ve heard about the power of AI. From ChatGPT, marketing chatbots, and beyond, business owners are using artificial intelligence to gain insights about customers and learn from them over time. As a salon owner, you may not have to interact with these tools on a daily basis. But now is the time to start. Up to 35% of companies are already using AI, while 42% expect to use it in the near future. Given the consistent need to keep schedules booked and customers happy, salons are no exception. You can benefit from using AI in your everyday work.
So, what are you waiting for? Start using AI to revolutionize your daily tasks! Read more about how you can use AI to streamline and superpower your salon.
Who do you trust more: A google review or your best friend? A paid pop-up advertisement or your mom? Odds are, you probably trust your best friend and your mom. This is exactly why referral marketing works. It is also why you should be using client referral programs for your salon.
When it comes to owning a business, no one knows better than you that running a salon is a lot of work. Between managing clients, employees, and retail, you’ve got your hands full. It can feel nearly impossible to squeeze in time to think about your marketing strategy. But, client referral programs don’t require a lot of energy and they can be incredibly powerful.
About three years ago, the pandemic shook up the salon industry as we know it. Mask mandates, temporary shutdowns, and stringent surface cleaning changed the game for business owners. While some have bounced back from the early pandemic struggles, others have not. If you’re struggling to make your salon profitable, you aren’t alone.
Unfortunately the reality is that a number of salons have struggled as a result of the pandemic and economic difficulties that resulted. Not every business is doomed to be part of this statistic though. Strategic business decisions will help you not only come out of a dark period, but also become profitable.
Read Our Guide
Wholesale is a great way to get your salon products in front of more customers. In this guide, we’ll discuss the benefits of wholesaling, how to get started and discuss some top strategies for growth.
As a salon or spa owner, you have the unique opportunity to market your brand of retail products to your clients. By doing so, you can increase your revenue and create a more loyal clientele. However, it’s important to do it in the right way. In this article, we’ll share leading tips, tools, and tactics to help you market your brand of retail products in your salon.
As the leaves turn from green to red, it’s always a beautiful sight. This may be pumpkin spice latte season for some, but for salon owners, you’re already thinking ahead. Once fall hits, the holiday season is nearly upon us! Thanksgiving, Christmas, New Year’s Eve and beyond are all around the corner. The bookings will begin. And they won’t start to slow until next year.
Before the first leaf hits the ground, you’ll want to make sure your salon is prepared for the upcoming busy season. But don’t panic! With a little planning and strategizing, you’ll not only be ready for the holidays. You’ll be in the holiday spirit too!
Grow Your Sales Organically with These Tips
A brow salon does not live on appointments alone.
If you own or work in a brow salon, you must master the art of upselling and cross-selling to experience organic growth.
It doesn’t matter if you own the store or lease a chair, the beauty business is mostly driven by the customer experience. And if you already have that in spades, there is no better way to easily scale up your business than by using some of the techniques we cover in this piece.
The Basics of Upselling and Cross-selling, How to Get Real with Your Clients, How to Get the Most out of Each Encounter, The Power of the Promo
Ask any salon owner from the past few years. It’s been a struggle. Between temporary shutdowns, closures, and economic strife, you’re only breaking even. From the early days of the pandemic to record-high inflation in 2022, keeping your salon open and profitable is a challenge. Even worse, economists predict that inflation isn’t slowing down anytime soon. So how do you continue to make money?
It’s time for a price increase. These words may make you uneasy. You might wonder if your customers will be angry. Or, your customers will walk away. But don’t fret. A price increase can actually be an opportunity to bring your brow salon to the next level. Loyal customers will appreciate your commitment to amazing service. And they’ll have no problem supporting you.
Read this guide to determine how to raise your rates and communicate the change to customers.
How To Keep Your Salon Successful in Difficult Economic Times
If you’ve kept up on the news, it’s likely you’ve heard of some economic turbulence. Given a turbulent stock market and rising inflation, experts predict a recession will happen in 2022. But it’s not all doom and gloom for your salon. Consumers are still spending despite booming inflation.
That means haircuts, eyebrow waxing, and lashes are still on the table! No matter what happens in the economy, people will head to the salon to maintain their look.
Of course, threats of a recession are still worrying for any salon. First things first? Take a big deep breath. As a business owner, your salon staff is looking at you for guidance. As long as you keep a level head and come up with a plan, you’ll weather the storm. Follow these tips to keep your salon up and running despite an economic downturn.
4 Easy Strategies you can Implement Today to Get New Clients in Your Salon
Salon businesses are unpredictable when it comes to keeping and attracting new customers, and while some methods promise to return results, they aren’t always timely. In addition, salons are plagued with a 10-25% drop-off rate, just because of the nature of the business: people move, lose interest in changing their hair, or just simply don’t have the time or money to spend.
So how do you remain competitive without looking desperate and how do you use what you have to gain more business?
Here are four proven ways to gain interest and help drive traffic to your salon today.
7 Strategies to Make Your Personal Beauty Business Profitable
The secret to making your personal beauty business more profitable relies on one of two things happening: you start making more money from your existing clients, or you start increasing your number of clients.
All strategies stem from one of these two options. So how do you narrow down a plan? To help with just that, we’ve curated a list of 7 strategies that are sure to make your beauty business profitable.
10 Steps to Build Your Salons Brand Image
The process of creating a brand and brand image is an important but often under looked aspect of having a successful business. Your brand image is created by looking at the marketplace and determining how your salon or business best fits in to be competitive.
If your business is struggling to be successful attracting new customers in the market its time to look at your brand image. Take a look at our guide on how to create a new image or refresh your current one in order to be as successful as you can be.
8 Ways To Offer Great Customer Service in Your Salon
It’s a no-brainer that excellent customer service is a necessity for your salon. 93% of customers say they will make repeat purchases with companies that provide great service. As a business owner, it’s essential to create a comprehensive customer service strategy with all your employees. Follow these tips to improve your salon’s customer experience
SALON BRANDING MISTAKES AND HOW TO SOLVE THEM
Running a spa or salon is riddled with challenges on its own, and that’s before you consider economic disasters, like COVID, that could close a salon.
We can’t do anything about the economic impacts, but we can better prepare you for common issues you may face when establishing or growing your salon business.
When working on the brand and offerings for your salon, mistakes can be made on two ends of the salon spectrum: the business-facing and the customer-facing sides.
6 TIPS FOR EMPLOYEE RETENTION IN YOUR SALON
Respected and appreciated employees will stay loyal to your salon. Motivated employees will help lower turnover and increase client retention for your salon. Follow these six tips to create a supportive environment and retain your top performers.
HOW DID A SALON GO FROM BAD REVIEWS TO GREAT REVIEWS? THEY USED SOCIAL MEDIA
Modern business is tied to social media at the hip. Companies can’t fully function without the help of social media, more so where marketing and promotion is concerned. Whether your business focuses on services or products, you must master the art of using social media to turn negative reviews into positive reviews.
RETAIL TRENDS IN THE BEAUTY INDUSTY
The only constant in business is change and we need to keep up with the changes in order to continue being successful as businesses. It is important for future growth and success to cater to customer’s needs and desires.
GROW YOUR LOCAL MARKETING
Check out this guide on setting up a Google My Business account and using it to grow the number of salon visitors you get.
Turn those drop in clients into return customers.
How to make sure new clients keep coming back for more. Tips and tricks to grow your client list.
How to motivate your staff to sell more retail.
Successful businesses have motivated employees. How to educate, motivate and find the best practices for empowering staff to sell more retail products.
Quick Tips for Merchandising
Four ideas on how to display your salon’s products in order to increase your sales and make the most money.
Making More Money
How to make your salon & spa more profitable. Tips and tricks for increanig revenue from your existing clients.