If you’ve kept up on the news, it’s likely you’ve heard of some economic turbulence. Given a turbulent stock market and rising inflation, experts predict a recession will happen in 2022. But it’s not all doom and gloom for your salon. Consumers are still spending despite booming inflation.

That means haircuts, eyebrow waxing, and lashes are still on the table! No matter what happens in the economy, people will head to the salon to maintain their look.

Of course, threats of a recession are still worrying for any salon. First things first? Take a big deep breath. As a business owner, your salon staff is looking at you for guidance. As long as you keep a level head and come up with a plan, you’ll weather the storm. Follow these tips to keep your salon up and running despite an economic downturn.

Salon businesses are unpredictable when it comes to keeping and attracting new customers, and while some methods promise to return results, they aren’t always timely. In addition, salons are plagued with a 10-25% drop-off rate, just because of the nature of the business: people move, lose interest in changing their hair, or just simply don’t have the time or money to spend.

So how do you remain competitive without looking desperate and how do you use what you have to gain more business?

Here are four proven ways to gain interest and help drive traffic to your salon today.

The secret to making your personal beauty business more profitable relies on one of two things happening: you start making more money from your existing clients, or you start increasing your number of clients.

All strategies stem from one of these two options. So how do you narrow down a plan? To help with just that, we’ve curated a list of 7 strategies that are sure to make your beauty business profitable.

The process of creating a brand and brand image is an important but often under looked aspect of having a successful business. Your brand image is created by looking at the marketplace and determining how your salon or business best fits in to be competitive.

If your business is struggling to be successful attracting new customers in the market its time to look at your brand image. Take a look at our guide on how to create a new image or refresh your current one in order to be as successful as you can be.