Wholesale is a great way to get your salon products in front of more customers. In this guide, we’ll discuss the benefits of wholesaling, how to get started and discuss some top strategies for growth.

What Does Wholesaling Mean?

The definition of wholesale in the beauty industry is the act of selling products to salons, spas, and other beauty businesses at a discounted rate. This discounted rate allows the beauty business to then sell the products to their clients at a markup, providing them with a profit.

What Does Wholesaling in the Private Label Beauty Industry Look Like?

The private label beauty industry is one in which products are manufactured by one company and then sold under another company’s brand name. Private label products are often sold to beauty businesses at a discounted rate, allowing the business to then sell the products to their clients at a markup.

When you wholesale your products, you’re also able to build relationships with other beauty businesses. These relationships can be beneficial in several ways, including exposure to new markets and networking opportunities. Wholesaling can also be a great way to increase your profits. When you sell your products at a discounted rate to beauty businesses, they’re able to mark the products up and make a profit. This can be a great way to boost your bottom line.

What are the Benefits of Wholesaling My Private Label Beauty Products?

There are several benefits to wholesaling your private-label beauty products, including these three.

Increased Exposure

Perhaps the most obvious benefit is the increased exposure that your products will receive. When you sell your products to other businesses, they’ll be exposed to new markets and new clientele.

More clientele means more revenue. When you have a larger customer base, you have the potential to make more sales and grow your business. Additionally, exposure to new markets can help you to tap into new markets and expand your customer base even further.

Networking Opportunities

Another benefit of wholesaling is the networking opportunities it provides. When you sell your products to other businesses, you’ll have the opportunity to meet and connect with new people. The connections you make when you wholesale your products can help you to grow your business in several ways. 

For example, you may meet someone who can connect you with new markets or introduce you to new people who can help you to grow your business. Additionally, you may find that these connections result in new opportunities for your business, such as joint ventures or partnerships.

Increased Profits

Finally, wholesaling your products can be a great way to increase your profits. When you sell your products at a discounted rate to beauty businesses, they’re able to mark the products up and make a profit.

More profit means that you have more money to reinvest in your salon. This additional capital can be used to purchase new equipment, hire new staff, or even open a new location. All of these things can help to grow your salon and increase your profits even further.

What Do I Need to Keep in Mind When Wholesaling My Beauty Products?

There are a few things you’ll need to keep in mind before you begin wholesaling your private-label beauty products.

Think Quality

Firstly, you’ll need to make sure that your products are up to par. Wholesalers will be looking for products that meet their high standards, so it’s important to make sure that your products are of the best quality.

Think Variety

Additionally, you’ll need to be able to provide a good selection of products. Wholesalers will want to have a wide range of products to choose from, so it’s important to have a good selection of products available.

Think Pricing

Finally, you’ll need to make sure that you have a good price point. Wholesalers are looking for products that are reasonably priced, so it’s important to make sure that your products are competitively priced.

How Do I Begin Wholesaling My Private Label Beauty Products?

Now that you know what you need to do before you begin wholesaling your products, you’re probably wondering how to get started. First, you need to find your potential customers. 

Finding Potential Customers

To find beauty businesses that might be interested in selling your products, you can search online, contact wholesale directories, or attend trade shows.

• Online Search: One way to find potential wholesale customers for your private-label beauty products is to search for them online. You can search social media platforms like Twitter and LinkedIn and then use hashtags to find businesses that might be interested in your products. For example, you could search for #salon or #spa.
• Wholesale directories: Another way to find potential wholesale customers online is to search for wholesale directories. These directories list businesses that are looking for products to sell. Some of the most popular wholesale directories include Alibaba, Global Sources, and Made in China.
• Attend Trade Shows: You can also find potential wholesale customers by attending trade shows. Trade shows are events where businesses come together to network and purchase products. Attending trade shows is a great way to meet potential customers face-to-face and get your products in front of them.

Reaching Out

Once you’ve found a few potential customers, the next step is to reach out to them and see if they’re interested in carrying your products. You can do this by sending them a wholesale catalog or price list.

• Creating a wholesale Catalog: A wholesale catalog is a great way to showcase your products and get your potential customers interested in carrying your line. Your catalog should include high-quality images of your products, as well as detailed descriptions and pricing.
• Creating a Price List: Another way to reach out to potential customers is to send them a price list. Your price list should include the wholesale prices of your products, as well as any minimum order requirements.

Finalizing the Details

Once you find a salon or business interested in carrying your products, the next step is to finalize the details of the sale. This includes negotiating terms, setting prices, and arranging to ship.

• Negotiating Terms: Before you finalize any sale, it’s important to negotiate terms with your customer. This includes things like payment terms, shipping terms, and return policies.
• Setting Prices: Once you’ve negotiated terms, the next step is to set prices. When setting prices, you’ll need to consider the wholesale price of your products, as well as your customer’s needs.
• Arranging Shipping: After you’ve finalized the details of the sale, the next step is to arrange to ship. When shipping your products, you’ll need to consider the cost of shipping, as well as the time it will take to ship your products.

What Top Strategies Can I Use to Wholesale My Private Label Beauty Products?

Now that you know how to find potential customers and finalize the details of a sale, you may be wondering what strategies you can use to wholesale your private-label beauty products successfully. Here are a few tips to get you started:

Incentivize Ordering

• Discounts: You can offer discounts to incentivize purchases. You can choose to offer a discount at the product level or set up a discount for bulk orders. Discounts are a great way to incentivize early-bird shopping as well. Before a Holiday or special product release, you can discount those that order bulk within a specified time frame. Discounts are a great way to get more people interested in your products, and they are also great for increasing your sales volume. 
• Free samples: Another way to get potential customers interested in your products is to offer them free samples. This way, they can try your products before they commit to purchasing them. Here is another area where quality counts. Make sure you’re using only your top-rated products as incentives.
• Free shipping: You can also encourage potential customers to purchase your products by offering them free shipping. This is a great way to offset the cost of shipping, as well as the time it takes to ship your products.

Make Your Brand Relatable

When you make your brand relatable and personal, you create a connection with your target audience that goes beyond the product itself. This connection is what will encourage them to purchase your products and become lifelong customers.

Make it Personal

One of the best ways to make your brand relatable is to connect with your target audience on a personal level. This means creating content that resonates with them on a personal level. This can be done by creating blog posts, social media posts, and even video content that speaks to their needs and interests.

Find the Right Channels

When it comes to making your brand relatable, it’s important to find the right channels to reach your target audience. Finding the right channels takes experimentation and trial and error.

Some of the most common and easiest entered channels for marketing private label beauty products include social media, email marketing, and influencer marketing. These are the best places to start and places where you will find the best bang for your buck. Once you gain success in these arenas, you can reach out to larger channels like commercials, billboards, and staged events.

Create a Lasting Impression

Finally, it’s important to create a lasting impression with your potential customers. This can be done by ensuring that your products are of the highest quality and by offering great customer service.

Check Out What the Competition is Doing

As with any business, when you’re wholesaling private-label beauty products, it’s important to keep an eye on the competition. Having a good understanding of what they’re doing will help you to stay one step ahead.

Here are a few things to keep in mind when checking out the competition:

• Pricing: Be sure to check the prices of the competition. You want to make sure you’re offering a competitive price.
• Product assortment: It’s also important to take note of the product assortment that the competition is offering. This will help you to decide what products you should offer.
• Packaging: Finally, be sure to look at the packaging of the competition. This is important because it’s the first thing potential customers will see.

Deciding to wholesale your private-label beauty products can be daunting, but if you follow the guidance found in this blog, you will be well on your way to increasing your bottom line and making a name for your brand in the industry.