As a salon or spa owner, you have the unique opportunity to market your brand of retail products to your clients. By doing so, you can increase your revenue and create a more loyal clientele. However, it’s important to do it in the right way. In this article, we’ll share leading tips, tools, and tactics to help you market your brand of retail products in your salon.

Top Tips to Market Salon Retail Products

Price Smartly

Pricing cosmetics is not easy. Part of the way we communicate the quality of the products to customers is with price so we have to be careful not to price too low. With that said we also don’t want to price too high as we are in a competitive marketplace. We want to make sure we are positioned in the market place smartly.

Display Attractively

Another key aspect of marketing your brand of retail products in your salon is to create a display that is both attractive and inviting. Your display should be well-organized and well-lit so that your products are easy to see and easy to access. Additionally, your display should be updated regularly, so that it always looks fresh and new.

Educate Regularly

You need to not only educate your staff but also educate your clients. Make sure your staff knows how to use each product and how to upsell them. You will waste your money on displays if you do not take the time to educate your staff on the importance of upselling the products as well.

Additionally, it’s important to educate your clients about your products regularly. This can be done through in-store demonstrations, informational brochures, or simply by talking to them about your products when they’re in your chair. The more your clients know about your products, the more likely they are to use them.

These top tips can help you successfully launch and market your brand of retail products in your salon, helping you to increase revenue and create a more loyal clientele. Now on to the tools of the trade.

Top Tactics to Market Your Salon’s Retail Products

We also need to get to strategy. What good are tools, if there is no strategy to back them? There are many marketing tactics you could use in spreading the word about your salon’s retail products, but some of the most effective strategies are:

Social Media Marketing

If you are not already working on a social media presence, here’s your sign to start. Social media is a powerful tool that can be used to reach many people in a relatively short amount of time, with relatively little effort.

When marketing products on social media, it’s important to post high-quality photos and videos that showcase your products in everyday use. Also, be sure to use hashtags and include a call to action in your posts, so that your followers know what to do next.

Social Media Marketing is a key way to reach people who may not even be salon clients yet. Get them in the door for your products, but keep them there as clients!

Email Marketing

Email marketing is another easy and cost-effective way to reach many people about your salon’s products. Don’t limit yourself to one-off campaigns that promote one or two products, think instead of newsletters featuring profiles of your product in daily use. Or better yet, combine products into useful packages to sell higher volume and create instant gifts for Holidays or special occasions.

When creating an email marketing campaign, be sure to use attractive visuals and include a strong call to action. Also, try segmenting your list so you can better personalize the experience. Email marketing is most effective when it is a personal experience between you and your potential client. And remember, they may be interested in the product now, but effective outreach can lead them to become salon clients in the future.

Discount Programs and Promotions

While we wouldn’t recommend you devalue your products by offering them at a discount all the time, key discount programs can help you spread the word. Think of promotions that align with the behavior you want to see.

For instance, if you want new clients to be repeat clients, consider offering a gift back to all new clients that include samples of your most popular retail products. Include a coupon for a discount on their next visit, and you have a promotion that not only offers a deal but also encourages a repeat visit. This is what we mean when we say to encourage the behavior you want.

Use strategically placed product promotions to encourage more business, and you’ll soon see how lucrative a win-win promotion can become.

Hosting Special Events

Hosting special events during normally slow periods is a great way to get people interested in your products and your salon. Choose a theme that aligns with your products and promote it via social media and within your salon.

Or, why not create a buzz around a charity or community event? This can help drive traffic for not only your products but also your salon. Many communities include such events in their calendars. This is a great way to garner free Press coverage for your salon and gain name recognition within the community.

Create a Loyalty Program

Loyalty programs are a great way to encourage repeat business from your customers. Again, encouraging the behavior you want will not only help you with retail product sales but also help increase individual volume sales within your existing clientele.

When creating a loyalty program, be sure to offer valuable rewards that will incentivize your customers to keep coming back and keep buying your products.

Savvy salon and spa owners using these tips, tools, and tactics, can enjoy increased revenue and more loyal clientele for years to come. Implement even one of these tactics or tools for your retail products and see for yourself the power of effective retail product marketing in your salon.

Top Tools to Market Your Salon’s Retail Products

When considering launching or marketing your salon’s retail products, you need to be thinking content. In this digital age, content is King and your products are no different.  You want to reach more people and gain more clientele, look to these top tools to help. Use these tools to help with your social media efforts or boost your online store

Hootsuite: Hootsuite is a great tool for managing your social media accounts. With Hootsuite, you can schedule and publish posts, track who’s talking about your brand, and measure your success over time. This is a valuable way to get your products into the hands of people who may not even be your clients yet.

Google Analytics: If you have a website, Google Analytics is a must-have. With Google Analytics, you can see how people are finding your website, what pages they’re visiting, and how long they’re staying on your site. This helps you create a connection between your retail marketing efforts within your salon, so you can better gauge what is working and what needs tweaking.

SumoMe: Want to get the word out, and fast? Add SumoMe to your website. With SumoMe, you can add social sharing buttons to your website with just a few clicks, so that your visitors can easily share your content with their followers. What better way to leverage existing, happy clients, than by providing a way for them spread the word about your retail brand? Again, the more the word gets out, the better chance you have of attracting new clientele to your salon.

CoSchedule: You have enough to worry about in a salon, without adding more work like handling a social media content calendar. With CoSchedule, you can take that stress away. Use CoSchedule to easily plan, publish, and promote your blog posts and social media updates all in one place. Get a better overall view of your marketing campaign, or align your messaging to whatever product you are looking to promote. However you use it, CoSchedule will help you manage online content, effortlessly.

BuzzSumo: Want to size up your competition and compete on their level? BuzzSumo is a great tool for finding the most popular content on the web. BuzzSumo, lets you see what content is being shared the most on social media and the web so that you can create similar content that your audience will love. Talk about upping your content game!

These are just a few of the tools that can help take your content strategy to the next level, but they are key to developing a strategy that works in tandem with in-salon efforts to market your salon’s retail products.